How financial solutions are shaping the U.S. annuity market

How is the U.S. annuity market finding new ways to grow?

The U.S. annuity market has seen significant transformation in recent years, driven by the evolving needs of retiree and the growing importance of financial solutions in meeting those demands. Tiffany Norman, Executive VP – Head of Annuity Solutions at Hannover Re U.S., breaks down the realities of annuity product design, capital management, and the strategic role of reinsurance. She shares insights on why annuities remain underutilised, the pressures insurers face at different stages of the product lifecycle, and how tailored financial solutions are helping the industry to adapt.

You’ll hear about:

• Underutilised potential of annuities: The growing recognition of annuities as a key component in long-term retirement strategies.
• Capital and regulatory pressures: How financial solutions can help insurers manage risk and maintain competitiveness.
• Longevity risk and Peak 65: Emerging industry trends, including demographic shifts.

Listen now to discover how financial solutions are shaping the future of the annuity landscape.

For additional information on all things Life & Health, visit our website. If you have questions or would like to connect further, reach out via email at life.health@hannover-re.com.

Other episodes you might find interesting:
• “[How mindset shapes life and health (re)insurance partnerships]”](https://replay-by-hannover-re.podigee.io/7-mindset-in-life-and-health-re-insurance)”) with Brona Magee and Claude Chèvre • "Navigating longevity risk in life and health (re)insurance with Cord-Roland Rinke"

Subscribe to RePlay by Hannover Re on your favourite podcast platform and don’t miss future episodes.

Thank you for listening, and we look forward to having you again soon!

DISCLAIMER The thoughts, ideas and other content discussed in this podcast are in no way intended to constitute general or specific legal, accounting, tax or other professional advice. The same applies to any shared documents and information. While Hannover Re and the presenters and other participants have endeavoured to share information that to their knowledge is reliable, complete and up-to-date, Hannover Re and the participants do not make any representation or warranty, express or implied, as to the accuracy, completeness or updated status of such information. Therefore, in no event Hannover Re and its affiliated companies or directors, officers or employees and any participants in this podcast will be liable to any person for any decision made or action taken in conjunction with the contents of this podcast, or for any related damages resulting therefrom. © Hannover Rück SE. All rights reserved. Hannover Re is the registered service mark of Hannover Rück SE.