Succeeding across Asia's life and health insurance market
What does it take to succeed across Asia’s life and health insurance markets? They’re often seen as one growth story, but in reality, they operate very differently.
Asia is frequently described as a growth market for life and health insurance, but it’s not just one story. In this episode, Sören Kruse explains why insurers need to rethink how they operate across fundamentally different markets. We discuss medical inflation, ageing populations, and regulations, and why speed, adaptability, and capital efficiency are becoming critical to staying competitive in the region.
Asia’s life and health insurance markets are often viewed as one region, but they operate under very different conditions. In this episode of RePlay by Hannover Re, Sören Kruse shares a practical view on what drives success across these markets.
You’ll learn:
- Why it is misleading to think of Asia as a single insurance market
- How emerging and developed markets face very different challenges
- Why speed and adaptability matter more than product longevity in many Asian markets
- What rising medical costs are doing to product design and long-term viability
- Where innovation is happening at scale, from distribution to underwriting
Guest: Sören Kruse, Head of Life and Health, Southern & Eastern Asia
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Other interesting episodes:
- “Greater China – a growing market for life and health insurance”
- “How financial solutions are shaping the U.S. annuity market”
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